MYTHS
Packaging is an unnecessary & harmful extravaganceThe fact is that our modern lifestyle demands packaging material for nearly everything we buy to protect and preserve the goods. Packaging prepares goods for transport, distribution, storage, sale, and use. This is to be done in the most cost-effective way. Thanks to packaging it is possible for products to be available anytime, anywhere, which gives the consumer a great freedom of choice.
Good packaging reduces waste. Without packaging a great proportion of our foodstuffs would have a shorter shelf life and would not reach the consumer in a fit condition. Famine in less-developed countries may not be due to shortage of food but of adequate packaging of existing resources (food waste in Western Europe is 2-3% while it is 30-50% in developing countries).
Demands on packagingThe demands on packaging are high. It should be;
• good for you the consumer
• good for the product by protecting it
• good for the environment when manufactured and disposed.
Packaging is not a recent phenomenon. Even in ancient times, packaging was being made from a wide range of materials such as clay, wood, glass and metal. Over-packaging does exist, however, and should be dealt with when there is no justification for it.
Packaging is not something I need to bother aboutAs consumers we can have a strong impact on the packaging industry. Our choices when purchasing goods demonstrate what we like, which works as a guidance to the packaging industry. If better informed we can improve our choices.